INTRODUCTION AND BACKGROUND
Move 1. State the subject of the proposal.
Move 2. Identify the purpose of the proposal.
Move 3. State the main point that will be proven in the proposal.
Move 4. Stress the importance of the subject to the readers.
Move 5. Provide some background information on the subject.
Move 6. Forecast the organization of the proposal.
This correspondence outlines the complete
scope of work you requested, including objectives, procedures, identification
of responsibilities, and estimated fees.
OBJECTIVE
Relate to the customer the main idea of the proposal.
SCOPE
OF SERVICES
1.
Procedures
2.
Training
and Testing
3.
Conversion
and Post-Conversion Support
BENEFITS
AND FEASIBILITY OF THE PROJECT
What new benefits will the customer receive? Is this a viable project?
Has it been done before and proven to work?
APPROACH
Demonstrate how this project uses a sound method previously tested
successfully in other installations
QUALIFICATIONS
Why should you be the company or person to do this project? State your
abilities.
SCHEDULE
When will you do this work so that it does not interfere with other
scheduling?
CONCLUSION
Move 1. Transition from the body of the proposal.
Move 2. State the costs of the plan.
Move 3. Highlight the benefits of the plan.
Move 4. Look to the future.
Move 5. Identify the next step (Call to action).
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