Operations management assignment essay writing help on: Value chain in Logistics of Samsung Electronics
Q??
Outline the topics and elements of theory or frameworks then describe a
company that has applied this theory successfully and show this has
been done.??
Solution the question frames is::
The value chain is a very old concept in
logistics and this has been in existence since long. Global value chain
is just an extension of the value chain concept. Value chain means
managing the chains of business
effectively. The chain includes designing, transportation, production
and even the services provided to the end-user. Initially, these
services were limited to only one geographical location but today,
organizations have their presence in different part of the world and
hence, global value chain came into the picture. Global value chain
allows the chains in different organization to be co-ordinated globally
(GlobalValuechainsInitiative, 2006).
Samsung electronics is a Korean company and today, it has its presence in almost all the countries in the world. Samsung
Electronics produces all the electronic products that one can think of.
Samsung’s global value chain starts with designing. The
organization very well understands that people from different part of
the world like different designs and hence, they have design centers in
London, Milan, Shanghai, Japan, Seoul, San Francisco and Los Angeles.
Samsung has its manufacturing center
in various parts of the world because electronics which are manufactured
in another part of the world may not match with the requirements of
people in another part of the world. Accordingly, Samsung Electronics
takes care of the procurement processes so that they can manufacture
electronics at a cheap rate, thus making it beneficial to the
organization as well as the end-users. The marketing
activities of the organization are designed as per the end-users of
different countries so that people can actually connect themselves with
the brand (AlbertaCanada, 2012).
Discuss what best practice is for companies who want to apply the theory successfully
Global value chain was introduced in
Samsung so that they can work efficiently by way of giving quality
electronics to the customers. One of the best practices for implementing
global value chain in Samsung would be to compare the quality and cost
ratio. The quality of the electronic product that the end-user will be
receiving should be more than that of the cost which they are paying.
The boundaries of the business should be redefined.
Samsung should evaluate the value of in sourcing and outsourcing, that is, currently prevailing in the organization.
If Samsung thinks that changing it can add value to the organization
then it is advisable to go ahead rather than that of forcibly sticking
to the current structure (Kauffman, C, 2004). If Samsung electronics
assume that manufacturing of bins for refrigerator is expensive then
they can outsource this task to an organization that has specialized in
it. The organization which is specialized in preparing bins can achieve
economies of scale because this is their only business.
Explain what you think are the limitations to the theory and what can be improved on
The global value chain isn’t free from flaws. There are certain things which need to be improved in this theory. Samsung believes that implementation of global value chain leads to increase in the cost factor.
Changing the complete process at Samsung will add cost to the
organization because few processes will have to be removed while few
processes will have to be added. Implementation of this will be
beneficial in the long-run only but this need to be understood by the
organization and they should be willing to shell out money from their
pockets.
Secondly, employees in Samsung felt demotivated when newly global value chain was introduced in the organization.
Employees will be irritated because they will have to learn new things
and this can stop the employees from performing at a speed at which they
are performing now. A proper training was given to the employees so
that they can understand the benefits of the new introduction
Services Logistics Provider (3PL and 4PL) what SPL can provide
3PL means third-Party logistics
provider. 3PL means that the logistics process of the organization is
taken care by an external organization. For example, online Samsung
website doesn’t have its own courier service; they outsource it to the
other existing courier company. This reduces the cost and increases the
benefit as well (Murray). 4PL, that is, forth party logistics provider
is one step ahead of 3PL as an organization modifies its processes,
designs and technologies as per the client’s need and requirement
(TheDesiletsGroupInc).
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