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Background: A luxury fashion brand is looking to shift its marketing strategy towards digital channels to reach a younger audience. In this assignment, you will examine the case and formulate a digital marketing transformation plan.
Tasks:
- Conduct a thorough analysis of the luxury fashion industry, including consumer behavior trends.
- Develop a digital marketing transformation plan, outlining the use of social media, influencer partnerships, and e-commerce strategies.
- Provide a budget allocation for the digital marketing initiatives and ROI projections.
- Present a risk assessment, considering potential challenges related to brand image and customer engagement during the transformation.
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